My first misadventure with Gospel 90 behind me, I returned to thoughts of life after high school. I was wrapping up the 11th grade supposedly college bound needing some sort of diversion for the coming summer vacation. Returning home from one of our—probably last minute—tape delivery runs to the radio station that spring, my dad and I began listening and talking about the broadcast we had only recently started airing on WEAS-AM.
We noted that the DJ was running a phone-in contest involving listeners guessing the number of eggs contained in his imaginary Easter basket. They would offer a guess then he played a tape of a presumably randomly generated number. The DJ was prone to stammering and often at a loss of the right words that he delivered with a slight lisp. Knowing of this DJ’s skill with the English language my dad asked, “You think you could do that, Neal?” It was a loaded question for sure. I didn’t know weather to be honored or insulted. He obviously lacked the skills of the FM DJ’s I was accustomed to. “I guess so,” I replied weakly. “Well, if you’re interested, then I can talk to the ‘acting’ station manager for you.”
“If Neal wants the job, then it’s his,” the manager later phoned Daddy, “So I can [honestly] tell this other guy that the position’s filled.”
She had listened to the voice-over introduction I had taped for the Jesus is Lord Broadcast and claimed to like it. Retrospectively, I was a cheaper button pusher. The Easter Basket DJ trained me. Much of what he taught took me years to un-learn, especially when I moved to the Atlanta market four years later. Only the basic mechanics of radio were part of his curriculum.
We became fast friends, though. We could talk shop for hours visiting each other at work over the years. I last saw him on a return trip to the new studio facility in 1988 when I had considered coming back to my original radio home. I never saw him or any of the AM jocks equal to our counterparts at our sister FM, E93.
Magic E-93, as it became known, was the consistent number one radio station year in and out. Its music format appealed to the market’s predominant population. Featuring songs by the Gap Band, The O’Jays, James Brown, Marvin Gaye, The Commodores, and Prince, E-93 brought soul to all the Coastal Empire.
In those days prior to the invasion of Rap and Hip Hop I actually listened. The initial appeal of working with my Gospel 90—ironically, a mostly white Southern Gospel station—was that it shared quarters with a station I secretly tuned in at home.
I witnessed first hand the likes of E-Man, Don “Casanova” Jones and “Stormin’ Norman” Wright weaving word tapestries of Funk, Rhythm and Blues. I was star-struck.
Like the famous reveal in the Wizard of Oz, I eventually saw behind the curtain. But, that’s another story.
Stay tuned
We will take an extended break from radio topics for the time being and delve into more relevant fare, next time…
©2010 Neal Rhoden, The Peanut Whistle. All rights reserved
