Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

03 September 2010

Mr. Microphone

“I’ll be back to pick you up later,” the young man announced from his convertible to the blonde stranger standing on the curb. His voice had been mysteriously amplified over his car stereo. One of the wonders of the late 1970’s, Mister Microphone was one of those $19.95 as-seen-on-TV wonders that everybody had to have. A toy, really, it was a cheap wireless mic that sent a signal via FM that was tuned in on a nearby radio affording many hours of fun—such as picking up chicks. I assure you no young woman has ever been wooed by one of these novelties. Sorry Romeo.
Stay tuned
©2010 Neal Rhoden. The Peanut Whistle. All rights reserved.

04 June 2009

What's a peanut whistle?

I'm glad you asked. A peanut whistle is a radio station with limited power or listenership or both. It might have the best staff or talent but simply lacks enough umph to reach a broader audience. These media outlets are usually located out in the sticks. These are the places I've hung my hat as a DJ and programmer most often. I've led some very talented people. Some great and near great talents. 

These places are usually programmed for a rural audience. So, I'm not sure if they exist at all any more due to the consolidation of ownership permitted by the Telecommunications Act of 1996. The FCC decided to allow ownership of several radio or TV stations in one market. Large corporations have gulped up these peanut whistles at an alarming rate. It wasn't video that killed the radio star, it was corporate greed. More to come. Stay tuned...

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