Z Marks the Spot

“Lock it in and rip the knob off!” Clever imaging, listenable music, and personalities characterized my favorite radio station as a 1980’s teenager, Z-102 WZAT in Savannah, Georgia. I have written about this station previously in a post called “Breakfast with Burl.” The FM station began life in 1971 as a top 40 automated station. Many FM stations began this way as an offshoot of a more popular AM sister. In those days AM was king. FM was merely a curiosity. By the early 80’s AM music formats almost disappeared having been dethroned by its protégé, FM.

It was during this time I really got into listening to popular music and Z-102 was the station I tuned my Walkman to most. The station was unstoppable in the market and constantly led in the ratings. Now, in an unprecedented boneheaded move, the current owners have decided to drop music and go all sports. It has been at least 16 years since I last visited the area and heard the station live. Through the magic of the Internet I have occasionally listened to their stream. What a waste of a huge signal. Just a bit of my youth is gone. Rest in Peace Z.

Stay tuned

©2010 Neal Rhoden. The Peanut Whistle. All rights reserved.

Today's Radio Rant

Mark Twain once quipped, "The reports of my death have been greatly exaggerated," after his premature obituary had been published in the New York Journal. His exact quote has been a matter of academic contention over the years but I quote (or paraphrase) him today to prove a point about radio.

Reading the radio trades these days can be a bit discouraging; they're constantly reporting its demise, especially in Internet forums. They bemoan the corporate take overs, the absence of local talent with hometown appeal, and lack of public interest as causes. While these are valid arguments, radio isn't dead -- yet.

My podcast hobby has been a mostly effective panacea for my radio jones; much like reading about the Superbowl and actually being there, my hobby pales next to the real thing. I'm strictly an armchair quarterback. In fact, hordes of radio people with more marketable resumés are unemployed or in unrelated fields now.

Surely careers have died, but the industry as a whole will continue to exist--only in a different form. Music and information will be delivered in a way unknown currently to AM, FM and even TV professionals. The recent switch to digital TV from analog last year is only the beginning of change. Traditional radio is on life support; but, I'm afraid as soon as cheap (or free) high speed wireless Internet is available to the masses (on a scale equal to the ubiquitous transistor radio of old) the plug will be pulled.

In other words: the end will be when these new media technologies are truly mobile and free everywhere, just as radio has been for generations.

I believe my anonymous grandchildren will witness this event in their lifetimes. However, this grim prognosis was forecast when television debuted in the late 1940's. MTV threatened in the '80's. Radio kept on kicking. Bottom line: who knows? Like the Digital Mandate illustrates, our government authorities will continue to press us all into the 21st century like it or not. Radio is not immune.

Stay tuned 

©2010 The Peanut Whistle. All rights reserved.

What's a peanut whistle?

I'm glad you asked. A peanut whistle is a radio station with limited power or listenership or both. It might have the best staff or talent but simply lacks enough umph to reach a broader audience. These media outlets are usually located out in the sticks. These are the places I've hung my hat as a DJ and programmer most often. I've led some very talented people. Some great and near great talents. 

These places are usually programmed for a rural audience. So, I'm not sure if they exist at all any more due to the consolidation of ownership permitted by the Telecommunications Act of 1996. The FCC decided to allow ownership of several radio or TV stations in one market. Large corporations have gulped up these peanut whistles at an alarming rate. It wasn't video that killed the radio star, it was corporate greed. More to come. Stay tuned...