What's a peanut whistle?

I'm glad you asked. A peanut whistle is a radio station with limited power or listenership or both. It might have the best staff or talent but simply lacks enough umph to reach a broader audience. These media outlets are usually located out in the sticks. These are the places I've hung my hat as a DJ and programmer most often. I've led some very talented people. Some great and near great talents. 

These places are usually programmed for a rural audience. So, I'm not sure if they exist at all any more due to the consolidation of ownership permitted by the Telecommunications Act of 1996. The FCC decided to allow ownership of several radio or TV stations in one market. Large corporations have gulped up these peanut whistles at an alarming rate. It wasn't video that killed the radio star, it was corporate greed. More to come. Stay tuned...