Radio Reflections

The author c.1987

Reflecting in 2010 on the state of what was I feel quite fortunate to have worked in the radio broadcast arena when I did.

Today radio has become irrelevant. I've covered this topic many times in the past on the Aircheck blog; so, I don't feel it necessary to go down that road once more today.

Often when one's supposed purpose in life is questioned a change of season or scenery is in order. In 1995 I had already spent 12 years of my life in broadcasting in virtual anonymity and felt that I had done all I could do in the field and escaped to 13 years in retail never seriously regretting my decision in light of financial reasons not due to any love loss.

Someone influential in my formative years warned that, "Once radio gets in your blood it is impossible to cure." He was right. But, what choice does one have once bitten by the "Radio Bug" when the whole industry has been turned on its collective ear?

The answer: redefine the skill set and adapt in a 21st century setting.

Again, I believe that my generation of broadcasters were the last of the breed anchored in the heritage of the medium while yearning for the new digital technologies so common today. The same technologies that have killed radio as we knew it. Rest in peace Radio.

Stay tuned

©2010 Neal Rhoden,The Peanut Whistle. All rights reserved.