Talk about a one of a kind personality. I grew up listening to this guy in Savannah. It was a peanut whistle in Garden City, Georgia owned and operated (literally) by one man, Chris Watkins.
The station has been long abandoned. A daytimer that served most of the coastal town’s market. His format was hillbilly music served with Chris’ homespun humor, random musings and Paul Harvey news.
Chris preceded me as a DJ at WEAS-AM by at least 15 years and we never crossed paths. It’s a mystery how this guy got into radio much less how he had a successful local Country music show on the 5,000 watt WEAS and eventually his own station known as WNMT an ABC news affiliate. His was a gravely voice instantly recognizable. Imagine pulling your tongue all the way back into your throat affecting a deep southern accent and and odd chirpy staccato delivery while munching on rocks and you’ve got Chris.
He was known to do some odd things on the air seeing that he was not only the owner but sole DJ sunrise to sunset for a period of time. Once I was listening to him ramble off a local announcement then out of the blue he remarks, “Hmm, thought I heard a dog bark.” Then he goes back to his copy without missing a beat. Those long air shifts must have addled his brain temporarily.
Chris was opinionated and apparently a shrewd businessman. He refused to take on any religious brokered programs as he told my preacher father, “I’ll never have any pastors on my station.” I understand a few years later he rescinded his vow and allowed a few preachers on shortly before the station’s demise in the late 1980’s. He must have realized that despite his negative opinion of religion, carrying these brokered shows is almost a given in the peanut whistle world. It pays the bills.
When I moved to the Atlanta area, a top 10 major market radio town in 1986, I thought I had left behind the quaint radio personalities of Savannah. Surely all the radio announcers in the big city were golden throats speaking the king’s English with great precision. Boy was I naive. I was surprised to find Ludlow Porch on 50,000 watt clear channel WSB-AM. This guy did a mid-day talk show and later became syndicated all with Chris’ voice. The man could have been his twin. Sure his banter was more coherent than Watkins but this was a major market for crying out loud. I mean no disrespect to either of these unique men because my whole point boils down to realigning my own perceptions as a listener. Instead of fodder for ridicule I’ve learned to accept these unconventional voices for what they are or just simply listen elsewhere.
I did an audio parody of Chris Watkins years ago and will include it in a future Radio Rewind podcast so…
Stay tuned.
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