Talk about a peanut whistle. I worked a year at this particular 2,500 watt gem. We had local news, Southern Gospel music, a Swap Shop and daily obituaries. The news wasn't from a teletype or our own reporters. No, we read it directly from the newspaper. Verbatim. A few years before the dot com boom one of my fellow staff members commented on the state of our programming. The idea of a good ole country station was a relic of a bygone era. The world was now more accessible thanks to new technologies. I don't agree with him totally because stations such as this have their own unique charm. My friend Jim did get it right on one point though, we are a more enlightened society thanks to outlets such as CNN and other TV cable networks readily available then. It was 1992 and the World Wide Web and Fox News were a few years off. The context of his remarks was framed by people who he had observed overstating their "country" heritage by feigning ignorance, although being just as enlightened as city folks.
I was a bit of a snob then and saw this station a road block in my career. The WBKI culture was an adjustment and was a step down from a purely business perspective. I later adopted their style and grew to appreciate their way of doing things. A few of the more countrified elements were weeded out and we became more "sophisticated." The home spun morning DJ resigned shortly after some heated debate with me. I viewed him as a local yokel. He was blissfully ignorant but the people loved him. The station fell into decline and eventually folded. My guess is that we didn't give the listeners what they wanted or maybe poor management was to blame. Who knows? Our GM saw the futility of the situation early on and probably mentally quit long before our demise. To borrow from the famous TV show WKRP in Cincinnati this guy was "town to town, up and down the dial". Success eluded David. We had worked together before. I witnessed his slow decline at my previous radio gig and now doubt my own wisdom in hitching to his star. However, I learned a lot from him and consider him a mentor. He allowed circumstances to limit him. I missed the control I had as a program director at my two previous jobs and felt the air chair was a handicap. For the first time in 6 years I was "just" a dee jay.
Stay tuned!
